Today's pets are enjoying an almost human existence with many of Australia's 5.7 million pet loving households, spending thousands of dollars each year to secure the health and happiness of their treasured animal companion.
Known as 'pet-parents', rather than 'pet-owners', these passionate pet lovers across Australia are indulging their four legged canine and feline 'fur-kids' with clothing, gifts and products to celebrate milestones and festivities.
Around 50% of pet owners are expected to buy a gift for their pet this festive season with toys, treats and gifts packs set to be the top sellers.
The affectionate terms, 'fur-baby', 'fur-kid' and 'pet-parent' particularly resonate with young Millennials who consider their pets as 'starter children'. Three out of four Millennials admit that they are more likely to splurge on an item for their pets, rather than on something for themselves.
Petpreneur, Katrina Thomson, founder of Australian personalised pet products business, IdPet (www.idpet.com.au), says that pet parents are increasingly humanising their furry best friends and spoiling them with their very own customised and personalised accessories.
"It's about showing that you are a proud pet parent with an eye for what your Doggo needs, and believe you me they need that personalised Furburry Neckerchief or custom superhero collar and lead set. Non essentials are becoming the new must-have essentials when it comes to your fur-baby - there is no such thing as over spoiled," Ms Thomson explained.
IdPet is preparing for a busy Christmas period with spending on their bespoke, custom made pet products already receiving steady orders from Australian and international pet lovers even before the festive season as begun.
"We create a personalised squeak plush Candy Cane Toy and can personalise gift packs complete with homemade treats, a Christmas themed plush toy and treat bag for the all-in-one gift for every pet."
IdPet began specialising in custom made and printed pets clothing and products in 2013 and now boasts a strong loyal customer base.
"Our personalised range has expanded so much over the past year. Now we're custom making birthday themed neckerchiefs and matching toys," Ms Thomson explained.
"We're also finding that many pet lovers treat welcoming a new puppy into their home just as they would a new baby, so our 'Puppy Essentials Pack' with collar, lead and also prove popular."