Today's pets are enjoying an almost human existence with many of
Australia's 5.7 million pet loving households, spending thousands of dollars
each year to secure the health and happiness of their treasured animal
companion.
Known as 'pet-parents', rather than 'pet-owners', these
passionate pet lovers across Australia are indulging their four legged canine
and feline 'fur-kids' with clothing, gifts and products to celebrate milestones
and festivities.
Around 50% of pet owners are expected to buy a
gift for their pet this festive season with toys, treats and gifts packs set to
be the top sellers.
The affectionate terms, 'fur-baby', 'fur-kid' and
'pet-parent' particularly resonate with young Millennials who consider their
pets as 'starter children'. Three out of four Millennials admit that they are more likely to splurge on an item for
their pets, rather than on something for themselves.
Petpreneur, Katrina Thomson, founder of Australian personalised
pet products business, IdPet (www.idpet.com.au), says that pet parents are
increasingly humanising
their furry best friends and spoiling them with their very own customised and
personalised accessories.
"It's about showing that you are a proud pet parent
with an eye for what your Doggo needs, and believe you me they need that
personalised Furburry Neckerchief or custom superhero collar and lead
set. Non essentials are becoming the new must-have essentials when it
comes to your fur-baby - there is no such thing as over spoiled," Ms
Thomson explained.
IdPet is preparing for a busy Christmas period with spending
on their bespoke, custom made pet products already receiving steady orders from
Australian and international pet lovers even before the festive season as
begun.
"We create a personalised squeak plush Candy Cane Toy
and can personalise gift packs complete with homemade treats, a Christmas
themed plush toy and treat bag for the all-in-one gift for every pet."
IdPet began specialising in custom made and printed pets
clothing and products in 2013 and now boasts a strong loyal customer base.
"Our personalised range has expanded so much over the
past year. Now we're custom making birthday themed neckerchiefs and matching
toys," Ms Thomson explained.
"We're also finding that many pet lovers treat
welcoming a new puppy into their home just as they would a new baby, so our
'Puppy Essentials Pack' with collar, lead and also prove popular."
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